The beauty industry continues to thrive, with nail art businesses gaining significant traction. As people become more conscious about their appearance, the demand for nail art services rises, especially in major cities like Jakarta, Bali, Surabaya, and Bandung.
For those passionate and creative in the beauty field, nail art or nail salon businesses present excellent opportunities. In this article, the BFI Finance team summarizes the business potential of nail art along with an estimate of the initial capital required.
1. Business Opportunities in Nail Art
The nail art business offers several enticing opportunities for entrepreneurs, such as:
1.1 High Demand
The demand for nail art services continues to grow, fueled by trends in aesthetics and individuality. This business appeals to various groups, from teenagers wanting to stay trendy, office workers seeking a professional look, to homemakers indulging in self-care.
1.2 Affordable Start-Up Costs
Starting this business doesn’t require a massive initial investment. You only need basic equipment and nail art supplies, which will be detailed in section four of this article. Additionally, the business location doesn’t have to be large; you can set up your business almost anywhere.
1.3 Quick Profit Turnaround
If managed well, a nail art business has the potential to generate profits quickly. This is due to the low production costs, such as consumable materials (nail polish, stickers, or accessories), balanced with competitive service pricing. With healthy profit margins and increasing demand, you could achieve a break-even point within a few months.
1.4 Diverse Service Offerings
The variety of services available in the nail art business is one of its main attractions. Offer treatments like manicures and pedicures that focus on nail hygiene and health. For clients looking for something more creative, custom nail art designs are a great option.
1.5 Expansion Opportunities
Once your nail art business stabilizes and gains popularity, opening new branches can be a strategic step to increase revenue. With good management systems and quality services, you can expand to promising new locations, such as office areas or shopping malls.
Additionally, franchising could accelerate expansion, allowing others to open branches under your brand while earning royalties.
2. Scope of the Nail Art Business
Nail art businesses encompass a broad range of services tailored to customer needs and preferences. Here are some services you can offer:
2.1 Nail Spa
Nail spas include treatments to enhance nail health and beauty, as well as the surrounding skin. This service typically starts with soaking nails in warm water infused with essential oils or mineral salts to soften the cuticles. The process continues with exfoliating dead skin using scrubs, massaging hands or feet to boost circulation, and applying vitamins to the nails.
2.2 Manicure
Manicures focus on hand nail care, emphasizing cleanliness, aesthetics, and health. Services include cleaning and shaping nails, trimming and softening cuticles, and applying nail polish based on customer preferences. Manicures are often paired with nail art techniques for a more unique and personalized look.
2.3 Pedicure
Pedicures are similar to manicures but focus on foot and toenail care. Services include soaking feet in warm water, exfoliating dead skin with pumice stones or scrubs, trimming nails, and treating cuticles. Pedicures also often include nail polish application and foot massages to relieve stress and fatigue.
2.4 Nail Polish
This service centers on applying nail polish in various colors, textures, and effects. From matte to glossy finishes, nail polish can be customized for any occasion or mood.
2.5 Nail Art
Nail art involves decorating nails using various techniques and accessories to create unique designs, allowing clients to express their personal style through their nails.
3. Ideal Locations for a Nail Art Business
Selecting the right location is crucial for the success of a beauty business. Strategic locations can attract more customers and boost your business’s visibility. Consider these options:
3.1 Events/Bazaars
Participating in events or bazaars is an effective way to introduce your nail art services to a wider audience. Set up an eye-catching booth to draw visitors. The flexibility and opportunity to interact directly with diverse customer segments are key advantages of this location.
3.2 Mall Stands
Malls are prime locations with high customer traffic, making them ideal for nail art businesses. Renting a stand in a mall allows you to reach a wide range of customers, including shoppers and leisure seekers.
3.3 Shop Houses
As your business grows, renting a shop house could be the next step to expand your services. Shop houses offer more space for facilities like comfortable waiting areas, additional treatment chairs, and décor that creates an exclusive ambiance.
4. Initial Details for Starting a Nail Art Business
Before starting a nail art business, you need to prepare several aspects, both material and non-material capital.
4.1 Non-Material Capital
● Skills: You need expertise in the field of nail art, both in terms of techniques and design.
● Creativity: Creativity is essential for creating unique and attractive nail designs.
● Entrepreneurial Spirit: A strong drive to build your own business is a must.
4.2 Material Capital
● Renting a Space: IDR 4,000,000
● Nail Polish and Nail Art Tools: IDR 1,257,900
Below is an estimated table for nail polish and nail art tools, sourced from The Cronut Project:
Table Source: The Cronut Project
● Tables and Chairs: IDR 1,700,000
● Venue/Stand Decoration: IDR 1,000,000
● Staff (2 employees): IDR 1,000,000 per employee x 2 = IDR 2,000,000
4.3 Profit Estimation
Let’s assume:
● Average price per service: IDR 50,000
● Number of customers per day: 5 people
● Operating days: 25 days per month
● Additional operational costs: IDR 1,500,000/month (including electricity, water, phone, consumables, and unforeseen expenses)
Revenue Calculation:
● Monthly Revenue = Service Price x Customers per Day x Operating Days
● Monthly Revenue = IDR 50,000/service x 5 customers/day x 25 days/month = IDR 6,250,000
Profit Calculation:
● Profit = Revenue - Operational Costs
● Profit = IDR 6,250,000 - IDR 1,500,000 = IDR 4,750,000
Disclaimer: The profit estimates above are temporary and may vary. Various factors can affect actual profits, including but not limited to business location, competition level, service quality, pricing, raw material costs, labor expenses, and economic conditions. The figures provided are initial guidelines and should be adjusted to your specific business circumstances.
5. Steps to Start a Nail Art Business for Beginners
Starting a nail salon business requires careful preparation to ensure smooth operations and success. Here are steps you can follow to build this business, especially as a beginner:
5.1 Develop a Business Plan
The first step is to create a well-structured and clear business plan. This plan includes market analysis to understand customer needs, identifying the target market based on age, lifestyle, or location, and marketing strategies to attract their attention. You also need to draft financial projections covering initial costs, revenue, and profit targets. A solid business plan will serve as a guide and help you overcome challenges.
5.2 Obtain a Nail Art Certification
To enhance credibility and customer trust, it’s important to attend professional nail art training or courses. These courses not only provide certifications but also equip you with the latest techniques, such as 3D nail designs or the use of modern tools. With a certification, you can demonstrate your competence and assure customers of the high quality of your services.
5.3 Recruit Employees
If you plan to start a larger-scale business, hiring competent staff in the nail art field can help improve service quality. Choose employees with experience or those who have attended training in this field. Additionally, ensure they have good communication skills to provide friendly and professional service to customers.
5.4 Choose the Right Location
The business location plays a crucial role in attracting customers. Select strategic locations such as near shopping centers, office areas, or neighborhoods with high foot traffic.
What sets one nail art business apart from another is the interior design and services offered. Unique and comfortable interior designs can create a positive customer experience, while friendly and personalized services can build customer loyalty. This combination will make your business stand out from competitors. Also, ensure the location is accessible and provides adequate parking facilities.
5.5 Conduct Market Surveys
Conduct market surveys to identify popular nail art products. You can gather information through social media, beauty forums, or by attending exhibitions. Choose high-quality and safe-to-use products, as this will affect customer satisfaction. Additionally, consider offering a variety of brands and product options to give customers more choices.
5.6 Keep Up with Nail Design and Color Trends
The nail art industry constantly evolves with trends, such as minimalist designs, florals, or glitter. As a business owner, you should stay updated on the latest trends through platforms like Instagram, Pinterest, or TikTok. Offering trend-aligned services will keep your business relevant and appealing to customers looking for something new.
5.7 Leverage Online Media for Promotion
In the digital era, online media is a highly effective tool for promoting your business. Create business accounts on platforms like Instagram or Facebook to showcase photos of your work, customer testimonials, or special promotions. Additionally, having a professional website can help boost credibility and make it easier for customers to book services. Use paid ads to reach a wider audience.
Before starting this business, it’s essential to prepare initial capital as part of a thorough business plan. This capital will determine the scale and completeness of the nail salon you can establish.
If you need additional funding to start your business, BFI Finance can be your solution. Obtain cash loans with collateral such as motorcycle BPKB, car BPKB, or property certificates. Enjoy an easy application process and cash disbursement of up to 95% of your asset value, provided you meet all requirements and pass consumer feasibility analysis.
BFI Finance is licensed and supervised by the Financial Services Authority (OJK). Whatever your needs, #SelaluAdaJalan with BFI Finance.
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