Jakarta, March 20, 2025 – PT BFI Finance Indonesia Tbk (BFI Finance) has successfully achieved an award at the Infobank-Isentia Digital Brand Appreciation 2025 held in Jakarta (3/20/2025) by Infobank magazine and Isentia, a media monitoring company originated in Australia.
From the awards event, BFI Finance gained the title ‘The 3rd Best of Multifinance Company 2025’ in the category of assets above Rp10 trillion. The company was considered successful in harnessing digital channels, specifically social media, to build communications with communities throughout the last year (2024–2025).
The evaluation methodology for the awards involved a number of phases focusing on social media channels. The phases comprised, among others, determining the category, research on brand and keywords, selecting social media channels, generating data from social media, determining the sentiments, data sampling, index calculation, and determining the top three results.
