Chicken-based food products are among the most popular in Indonesia. It's no surprise that fried chicken dishes are booming, sold everywhere from street vendors to proper outlets. For those of you interested in starting a similar business, joining the Sabana franchise could be an exciting option.
Sabana Fried Chicken is a well-established local brand that has proven its quality. It has outlets spread across Java and Sumatra. The Sabana franchise offers several benefits for those looking to partner with them. Read on for more information about the Sabana franchise, from how to register to the capital required.
1. A Brief Overview of Sabana Fried Chicken
Sabana Fried Chicken was founded by an entrepreneur named Haji Syamsalis on August 8, 2006. Its first stall was located in the Duta Indah Complex in Bekasi and has now expanded across Indonesia. Sabana Fried Chicken is a registered trademark owned by PT Sumber Berkah Niaga.
Amid the influx of international fried chicken brands, the Sabana franchise has managed to remain relevant and successful. There are now over 3,000 outlets spread across Java and Sumatra, proving that local brands can compete with international ones.
Also Read: How to Register, Requirements, and Costs of Opening a Rocket Chicken Franchise Business
2. Sabana Fried Chicken Menu
Although the main focus is fried chicken, Sabana Fried Chicken also offers various menu options that are equally appealing. Here’s the 2024 Sabana franchise menu with estimated prices.
2.1 Regular Fried Chicken
- Wing: Rp8,000
- Breast: Rp11,000
- Drumstick: Rp9,000
- Thigh: Rp11,000
2.2 Fried Chicken + Rice + Box Package
- Wing + Rice: Rp13,000
- Drumstick + Rice: Rp14,000
- Breast/Thigh + Rice: Rp16,000
2.3 Bundling Package
- Bundling Wing: Rp16,000
- Bundling Drumstick: Rp17,000
- Bundling Breast/Thigh: Rp19,000
(Includes chicken + rice + bottled tea/fruit tea + box)
2.4 Rice Bowl
- Regular BBQ Rice Bowl: Rp12,000
- Regular Geprek Rice Bowl: Rp12,000
- Large BBQ Rice Bowl: Rp15,000
- Large Geprek Rice Bowl: Rp15,000
2.5 Sauce Varieties
- Black Pepper: Rp2,000
- Mentai Cheese: Rp2,000
- Buldak: Rp3,000
- Extra Spicy: Rp4,000
- Geprek: Rp4,000
2.6 Additional Menu Items
- Bottled Tea/Fruit Tea: Rp3,500
- Chicken Strip: Rp4,000
- Chicken Roll: Rp4,000
- Meatball: Rp4,000
- Skin: Rp5,000
- French Fries: Rp8,000
- Chicken Bun: Rp10,000
- Burger: Rp12,000
3. Advantages of the Sabana Fried Chicken Franchise
Source: Freepik
Sabana Fried Chicken was founded with a genuine concern about the quality of chicken slaughtering in the market. Sabana ensures that every food product served is halal and of high quality. Here are some advantages of joining the Sabana Fried Chicken franchise:
- The raw chicken used is slaughtered according to Islamic law.
- The cleaning process involves five stages of washing with running water.
- The chicken is processed hygienically, using modern methods, and without preservatives.
- The seasoning used is made from carefully selected natural spices.
- Certified halal by the Indonesian Ulema Council (MUI).
- No royalty fees, surveys, promotions, training, or management support fees.
- It’s a 100% local brand owned by Indonesians.
Also Read: Franchise Mixue: Prices, Complete Terms, and How to Register
4. Sabana Fried Chicken Franchise Costs in 2024
You may be wondering, what are the costs to join the Sabana franchise? In 2024, the cost to open a Sabana Fried Chicken franchise is Rp23,000,000. With this fee, you will receive a partnership booth and a Sabana Fried Chicken signboard.
Here’s what’s included in the cost:
- Full stainless-steel cart and equipment: Rp15,649,800
- Raw materials: Rp2,350,200
- Registration fee: Rp5,000,000
From the registration fee, you will receive promotional materials such as brochures, door frame banners, balloons, and merchandise. Additionally, raw materials for a grand opening promo (10 chickens) and partner training are included.
The following table provides an estimate of potential earnings based on daily chicken sales:
Chickens Sold Per Day | Monthly Revenue | Cost of Goods Sold | Gross Profit |
---|---|---|---|
50 chickens | Rp133,500,000 | Rp93,511,250 | Rp38,263,750 |
40 chickens | Rp106,800,000 | Rp74,809,000 | Rp30,611,000 |
30 chickens | Rp80,100,000 | Rp56,106,750 | Rp22,968,250 |
20 chickens | Rp53,400,000 | Rp37,404,500 | Rp15,305,500 |
15 chickens | Rp40,050,000 | Rp28,053,375 | Rp11,479,125 |
10 chickens | Rp26,700,000 | Rp18,702,250 | Rp7,652,750 |
These figures are simulations based on each outlet's performance. Of course, the total profit goes to the franchise owner. Therefore, maintaining good performance is crucial to achieving maximum profit.
5. Franchise Sabana Registration Procedures and Requirements
If you are interested in joining the Sabana Fried Chicken franchise, here are the procedures, requirements, and steps to register.
5.1 Requirements
- Fill out a form and submit a photocopy of your ID card and a passport photo.
- Pay the trademark investment fee.
- Be willing to attend training from the central management.
- Agree not to open a competing business.
- Use the set selling prices.
- Purchase raw materials directly from the headquarters.
- As of 2022, the business location must be in the form of an outlet or kiosk.
5.2 How to Register
- Visit the website www.sabana.co.id or contact Sabana for more details about the partnership proposal.
- Find a business location, such as a kiosk or outlet.
- Fill out the partner registration form via the link s.id/FormPendaftaranKemitraanSabana.
- The registration form will be processed, and a site survey will be conducted by Sabana.
- If the business location is approved, proceed with paying the partnership fee. If not, find a new business location.
- Attend training from Sabana Fried Chicken. Booths and equipment will then be sent.
- You're ready to start selling!
Registration takes approximately two weeks, depending on the site survey.
6. Sabana Fried Chicken Franchise Terms and Conditions
For those of you interested in joining the Sabana Fried Chicken partnership, here are the terms and conditions you need to know:
- Fill out the partnership registration form and attach personal data such as a copy of your ID card and a 3x4 passport photo.
- Pay the franchise investment according to the selected package.
- During the partnership, the central management only lends the trademark.
- Agree to follow the instructions and training provided by the central management.
- Agree to purchase the booth and equipment from a workshop that meets Sabana's standards.
- The booth and/or equipment received by the partner are their responsibility, and the central management does not accept returns unless due to shipping damage.
- You are required to buy raw materials and product packaging provided by the head office through designated selling points.
- Agree to purchase daily supplies produced by the company as a form of support for domestic products.
- You must bring a shopping referral letter if you are a new partner or moving shopping locations to another selling point.
- Always bring the partnership ID card when making transactions at the selling point.
- Maintain the brand's reputation and quality standards.
- Staff must wear Sabana Fried Chicken uniforms, including a cap with the Sabana Fried Chicken logo and a uniform provided by the central office
- Food handlers must adhere to food safety standards by wearing plastic gloves, face masks, shoes, and long pants.
- Serve customers politely and courteously.
- Maintain cleanliness in the workspace and the surrounding business area.
Prohibited Actions:
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Opening a business similar to Sabana.
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Selling other menus or products that are not authorized by the central office.
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Selling products at prices other than those specified.
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Selling/purchasing raw materials to/from other partners or third parties.
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Misusing the Sabana trademark.
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You must complete a name transfer form in the event of a change in ownership.
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Return the trademark and attributes if you do not continue the partnership or if the partnership is terminated by the central management.
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If you need Sabana branding materials, such as banners or X-banners, you must go through the central office.
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Agree to become a regular or non-regular donor for the Sarana Bina Nusantara foundation.
7. Sabana Fried Chicken Trading Location Terms
Sabana Fried Chicken also sets rules regarding approved business locations. Here are the details:
- Recognized business locations are those registered with and approved by the central office.
- You must complete a location transfer form if relocating the booth from one location to another.
- The central office reserves the right to approve or disapprove the results of the location survey submitted by the prospective partner.
- The approval of a business location by the central office is based on the target market, not the distance between Sabana booths.
- Locations that have been abandoned for 3 months or more without notifying the central office are considered vacant, and the central office has the right to approve another partner for that location.
- Locations that have been abandoned for 3 months or more with prior notice to the central office may still be used for up to 3 additional months.
- If a location is considered vacant, the previous partner has the right to reapply for the business location.
This concludes the review of the Sabana franchise, from how to apply to the benefits you will receive. Joining Sabana Fried Chicken as a partner is an attractive option for those who want to start a business. This brand is already well-known, so its quality is unquestionable. Hopefully, this information is useful!
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