Shopee is one of the most popular online marketplaces in Indonesia, especially among those running online businesses. To support its sellers, Shopee provides various campaigns and features that make selling easier.
Among its premium services, Shopee Mall offers special benefits for official stores. On the other hand, sellers can also enjoy exclusive privileges if they achieve the Shopee Star Seller status.
So, what’s the difference between Shopee Mall and Shopee Star Seller? Let’s break it down in this article.
What Is Shopee Mall?
Shopee Mall is a special tier on Shopee that represents official stores managed directly under Shopee’s supervision. In simple terms, Shopee Mall is where verified brands and official shops are gathered.
Joining Shopee Mall ensures higher product quality and better customer service, giving buyers more confidence. However, the registration process is not easy, as stores must meet several strict requirements.
Key Differences Between Shopee Mall and Shopee Star Seller
Although both Shopee Mall and Star Seller are considered premium categories on Shopee, they come with significant differences that sellers should understand before aiming for one of the two.
From store identity and evaluation standards to product quality, delivery systems, and customer service, the distinctions are clear. Here are the main points of comparison:
1. Store Identity
The biggest difference lies in business identity.
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Star Seller: Can be owned by individuals or small businesses, making it accessible for new sellers.
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Shopee Mall: Reserved only for legally registered businesses (such as CV or PT), usually well-established brands. This gives buyers more assurance about product quality and service.
2. Store Evaluation Standards
Shopee Mall requires stricter qualifications, including product range, sales volume, customer ratings, and on-time delivery performance—even if the store already has legal status.
In contrast, Star Seller comes with lighter requirements, focusing mainly on maintaining a good rating, quick chat responses, and a minimum number of transactions.
3. Product Authenticity
At Shopee Mall, authenticity is guaranteed. Products are labeled 100% Original and must come directly from the brand or its authorized distributor.
Star Seller, however, is not strictly required to sell original products. Some may sell non-original or grade-two products, though many still maintain strong quality standards.
4. Product Quality
Generally, Shopee Mall products are held to higher quality standards, with Shopee conducting regular checks to ensure compliance.
That said, many Star Sellers also deliver excellent products, even without Mall-level oversight.
5. Shipping System
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Shopee Mall stores typically use Shopee Express (SPX) as their main delivery option. If SPX doesn’t cover a buyer’s location, other courier services like J&T, JNE, or SiCepat can be used.
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Star Sellers usually rely more on third-party logistics, selecting couriers based on distance and efficiency.
6. Registration Requirements
Becoming a Star Seller is much simpler. Sellers only need to provide:
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A valid National ID (KTP)
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A store with good ratings and responsive chats
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Consistent transactions without violations
Shopee Mall, however, demands stricter legal documentation, including:
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Intellectual Property Rights certificates or registered trademarks
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Business licenses and official legal documents
Because of these requirements, Shopee Mall is mostly filled by larger, well-established businesses.
7. Customer Service
Shopee Mall sellers are required to provide round-the-clock customer support, ensuring buyers always get quick responses.
Star Sellers, meanwhile, are encouraged to offer attentive service, though not bound to Mall’s strict requirements.
8. Seller Benefits
Both Shopee Mall and Star Seller accounts receive more perks than standard sellers.
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Star Seller Benefits: Special search filters, a Star badge on store profile, access to Free Shipping XTRA, and priority in new Shopee programs.
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Shopee Mall Benefits: Higher brand reputation, stronger buyer trust, Free Shipping XTRA, and priority in Shopee’s latest features and campaigns.
In summary, Shopee Mall is Shopee’s official tier for recognized brands and registered businesses, while Star Seller provides opportunities for individual or small sellers to stand out. Both come with their own advantages, depending on your business scale and goals.
By understanding these differences, you can better plan your store’s growth strategy and maximize sales opportunities on Shopee.
And if you’re looking to expand your store capacity or boost performance, the right financing can make a huge difference.
BFI Finance is here to support your business growth—whether it’s for startup capital, store renovations, or unexpected daily operational needs. With flexible collateral options like Motorcycle BPKB, Car BPKB, or Property Certificates, funding becomes more accessible and convenient.
Backed by more than 40 years of experience and supervised by the Financial Services Authority (OJK), BFI Finance guarantees a safe, transparent financing process.
Now, growing your business and maximizing your Shopee store’s potential is within reach—because with BFI Finance, #SelaluAdaJalan to achieve success.
