The Tomoro Coffee franchise has become one of the most promising business opportunities in the modern beverage industry. Established in 2022, Tomoro Coffee was founded with the mission of delivering high-quality coffee that is affordable and accessible to everyone.
The name “Tomoro,” derived from “tomorrow,” reflects a spirit of optimism, innovation, and progress that is embodied in every cup.
With its modern and minimalist store concept, Tomoro Coffee has quickly gained popularity—especially among the urban youth demographic.
Through its franchise business system, Tomoro Coffee offers strategic partnership opportunities, aiming to become a leading coffee brand in Southeast Asia with the ambitious goal of opening thousands of stores across multiple countries.
Interested in exploring this business opportunity? Here’s a detailed overview of the benefits, requirements, and cost estimates for the Tomoro Coffee franchise.
Understanding the Tomoro Coffee Franchise
The Tomoro Coffee franchise is a fast-growing coffee shop partnership program offering a unique approach to the coffee business.
Founded in 2022 and backed by Jet Li, the founder of J&T Express, Tomoro Coffee aims to become a key player in the Southeast Asian coffee market, with plans to expand to over 4,000 outlets across countries such as Indonesia, Vietnam, Malaysia, Thailand, and the Philippines.
As of today, Tomoro Coffee operates more than 200 outlets in Indonesia. Its modern and aesthetic design concept has made it a favorite among coffee lovers.
Through its franchise system, Tomoro offers an attractive investment opportunity with an initial fee of around IDR 573 million and a total investment of up to IDR 880 million per outlet, including renovation and equipment costs.
The company charges a 5% royalty fee from monthly revenue, with an estimated return on investment (ROI) between 4–10 months, depending on sales performance.
Using 100% Arabica beans and advanced coffee machines, Tomoro Coffee ensures a consistently high-quality coffee experience for every customer.
Benefits of the Tomoro Coffee Franchise
For entrepreneurs interested in the coffee business, the Tomoro Coffee franchise offers several advantages that make it a compelling choice:
1. Efficient Business System
Tomoro Coffee’s business model is structured and easy to operate. Franchise partners receive complete guidance—from setup, daily operations, to store management—maximizing their chances of success.
2. Full Franchisor Support
Franchisees receive ongoing support from Tomoro Coffee’s professional team, including intensive training, marketing strategies, and location selection assistance. This ensures operational consistency across all outlets.
3. Rapidly Growing Market Potential
With over 600 stores in four countries and more than 30 million cups sold in Indonesia, Tomoro Coffee shows strong growth potential.
The brand’s popularity is also reflected in its 2.5 million app downloads, signaling strong customer engagement. Tomoro plans to open 1,500 more outlets in Indonesia by the end of 2024, offering major opportunities for new partners.
4. Comprehensive Business Benefits
Becoming a Tomoro Coffee partner offers multiple advantages, including exclusive partnership rights and access to signature products that distinguish the brand in a competitive market.
Franchisees receive comprehensive management training covering product knowledge, operations, HR, and marketing strategies to ensure successful store operations.
5. High-Quality Coffee Beans
Tomoro Coffee uses freshly roasted and freshly brewed Arabica beans, ensuring each cup delivers a specialty coffee experience with premium taste.
6. Brand Advantage
The franchise has partnered with over 450 franchisees, ranking as the Top 1 Chain Store in Greater Jakarta (Jabodetabek) and Top 4 Chain Store in Indonesia, while continuing to expand its business network.
7. Supply Chain Advantage
Tomoro Coffee leverages a local supply chain and collaborates with top suppliers across Indonesia to maintain quality and smooth store operations.
Requirements to Join the Tomoro Coffee Franchise
To become a Tomoro Coffee franchise partner, several key requirements must be met to ensure smooth business operations:
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Experience in the F&B industry: Applicants must have at least three years of experience in food and beverage and have managed at least five F&B outlets.
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Strategic store location: The ideal store area should be between 15–30 square meters to ensure high customer traffic and brand visibility.
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Investment capital: The total initial investment ranges between IDR 570–880 million, including renovation, rental, and initial operational costs. A 5% monthly royalty fee applies.
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Consultation and training: Prospective franchisees must attend consultation and business training sessions conducted by Tomoro Coffee’s central team before opening.
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Commitment to quality: Franchisees must maintain service and product standards, including using advanced coffee machines (such as Super Automatic Coffee Machines) to ensure consistent flavor across outlets.
Tomoro Coffee Franchise Registration Process
If you’re interested in joining the Tomoro Coffee franchise, here are the steps you need to follow:
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Initial consultation: Contact the official Tomoro Coffee team via phone at 0858-8066-8899 or on Instagram @tomorocoffee.id for complete information on registration, fees, and requirements.
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Location research: Conduct market analysis, including competitors, consumer preferences, and local coffee trends to determine a strategic outlet location.
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Partnership proposal: Tomoro Coffee will send a partnership proposal (in PDF format) for your review.
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Application and documentation: Complete the registration form and submit documents proving your experience in the F&B sector.
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Feasibility analysis: Submit your proposed location for evaluation by Tomoro Coffee’s team to assess business potential.
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Payment and agreement: Complete the franchise fee payment and sign the franchise contract.
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Training and store preparation: Attend partner and staff training, followed by store renovation according to Tomoro Coffee’s standards.
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Grand opening: Officially open your store as scheduled, supported by full assistance from the franchisor.
Estimated Cost of a Tomoro Coffee Franchise
Below is an estimated breakdown of the costs to open a Tomoro Coffee outlet:
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Franchise License Fee: IDR 150 million – IDR 200 million
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Equipment and Decoration: IDR 380 million
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Store Renovation: IDR 250 million
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Initial Operations (salary, electricity, water): IDR 62.7 million
Total estimated capital: IDR 842.7 million – 892.7 million.
Please note that this is an indicative estimate — actual costs may vary depending on location and franchisor policies.
For more accurate details about costs and facilities, it’s recommended to consult directly with the official Tomoro Coffee partnership team.
Disclaimer: The investment estimates above are for reference purposes only. For detailed information regarding franchise fees and requirements, contact the official Tomoro Coffee representatives through their website or customer service channels.
That’s a complete overview of the Tomoro Coffee franchise, including its benefits, requirements, and estimated startup costs.
With the coffee industry continuing to grow, partnering with an established brand like Tomoro Coffee could be a great way to start a profitable business in the F&B sector.
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