Are you looking for a promising culinary business opportunity? A trendy beverage franchise could be the right choice—especially a well-known brand like Bingxue.
This Chinese-origin brand has been gaining popularity among entrepreneurs in Indonesia for its modern concept, delicious flavors, and structured partnership system.
So, how can you become a Bingxue franchise partner, and what are the requirements? Let’s dive into the full explanation below!
About the Bingxue Franchise
Bingxue is an ice cream and tea beverage brand from Shandong, China, established in 2014. In its first year, Bingxue successfully sold over 1,350,000 pieces of its signature product, the Ice Cream Cone Waffle.
In Indonesia, Bingxue was established in 2022, bringing the concept of a modern drink café. With attractive outlets and affordable prices, Bingxue quickly became a hit among young people.
It’s no surprise that Bingxue outlets have expanded rapidly across Indonesia and are considered a promising business opportunity.
Advantages of the Bingxue Franchise
Becoming a Bingxue franchise partner can be a great way to build your career in the F&B franchise industry. Here are the key benefits you’ll get:
1. Affordable Price
Bingxue offers competitive prices, making it more affordable compared to other trendy beverage brands. This allows customers to enjoy premium-quality drinks at wallet-friendly prices.
2. Wide Variety of Menu Options
Bingxue features a diverse menu—from ice cream and bubble tea to coffee—so customers can choose based on their preferences. Every three months, Bingxue also releases new and innovative menu items to enhance customer satisfaction.
3. Delicious and Authentic Taste
Bingxue prioritizes the use of high-quality ingredients to ensure an authentic and enjoyable flavor in every product. Each drink is crafted to deliver a delightful and consistent taste experience.
4. Guaranteed Quality
Bingxue enforces strict quality control at every stage of production to ensure product safety and consistency. Every process is carefully supervised to maintain customer satisfaction.
Bingxue Franchise Requirements
Before becoming a Bingxue franchise partner, you’ll need to meet several requirements:
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Have Sufficient Capital
Ensure you have enough funds for franchise setup costs, including licensing, store renovation, equipment purchase, and initial operations. -
Understand the Business Model
As a potential partner, you must understand Bingxue’s franchise system, including operational, marketing, and management aspects. -
Pay the Required Fees
Payment must follow Bingxue’s official terms, typically covering licensing, royalties, and other franchise-related expenses. -
Sign a Franchise Agreement
Both the franchisee and Bingxue must sign an official agreement outlining the rights and obligations of each party. -
Participate in Training
As a partner, you must attend all training sessions to ensure your business meets Bingxue’s operational and quality standards. -
Follow Operational Standards
Franchise partners are required to follow Bingxue’s established SOPs to maintain product quality and brand consistency.
Bingxue Franchise Process
Here are the main steps to becoming a Bingxue franchise partner:
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Partnership Consultation
The first step is to consult with Bingxue to learn about the requirements and benefits of joining the partnership. -
Determine Store Location
The franchisee and Bingxue team will work together to select a strategic location for the outlet—one of the key factors for success. -
Site Survey
Bingxue’s team will conduct a site survey to assess the location’s feasibility and market potential. -
Contract Signing
Once the location is approved, both parties will sign a partnership contract detailing rights, responsibilities, and terms of collaboration. -
Store Design Submission
Franchisees must submit a store design that aligns with Bingxue’s branding standards to ensure a consistent customer experience. -
Renovation and Training
After the design is approved, the outlet will undergo renovation while the franchisee and staff complete training sessions. -
Post-Renovation Inspection
Once renovation is complete, Bingxue will inspect the store to ensure all quality and design standards are met. -
Store Opening
After all steps are completed, the outlet is ready to open. Bingxue will assist with the grand opening to attract customers.
Bingxue Franchise Pricing
The franchise cost varies depending on location and outlet size. Generally, the initial investment includes franchise licensing, renovation, equipment purchase, and early operational costs.
Estimated startup costs range between IDR 250–275 million. Additionally, partners should prepare for a monthly royalty fee as stated in the contract.
For detailed and updated information, you can contact Bingxue’s official WhatsApp number.
Bingxue Franchise SWOT Analysis
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can help you understand Bingxue’s business potential and challenges.
Strengths
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Strong International Brand: Bingxue operates over 3,000 outlets worldwide and has strong brand recognition.
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Innovative Product Variety: Offers diverse and trendy drinks tailored to local tastes.
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Comprehensive Support and Training: Franchisees receive full support in training, supplies, and marketing strategies.
Weaknesses
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High Initial Investment: The franchise cost can be a barrier for some investors.
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Dependence on Imported Ingredients: Some imported materials may affect operational costs.
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Local Competition: Bingxue faces competition from other popular beverage brands.
Opportunities
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Growing Beverage Trend: Indonesia’s beverage market continues to expand.
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Regional Expansion: There’s strong potential for growth in cities across Indonesia.
Threats
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Economic Fluctuations: Economic instability can affect consumer purchasing power.
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Changing Consumer Preferences: Shifts in market taste trends can impact sales.
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Regulatory Challenges: New F&B regulations could affect operations and costs.
Tips for Running a Successful Bingxue Franchise
Running an F&B business requires consistent attention and good management. Here are some tips for success:
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Choose a Strategic Location
Ensure your outlet is in a high-traffic area such as malls, campuses, or office districts. -
Maintain Product Quality
Consistency in flavor and presentation is key to building customer loyalty. -
Use Effective Promotions
Offer seasonal discounts, loyalty programs, or social media campaigns to attract and retain customers. -
Leverage Franchisor Support
Take full advantage of Bingxue’s training and operational support. -
Prioritize Customer Service
Train your staff to provide fast, friendly, and attentive service. -
Manage Finances Wisely
Monitor expenses and revenue regularly to maintain a healthy business. -
Stay Updated with Trends
Keep up with product and market innovations to stay relevant.
With its strong brand reputation and wide market reach, Bingxue is an attractive option for aspiring entrepreneurs seeking a practical and profitable business.
But what if your business capital isn’t ready yet? Don’t worry — BFI Finance can help fund your Bingxue outlet.
BFI Finance offers secured financing using Motor BPKB, Car BPKB, or Property Certificates to support various business needs. With over 40 years of experience, BFI Finance has a proven track record of empowering entrepreneurs across Indonesia.
All BFI Finance services are licensed and supervised by the Financial Services Authority (OJK), ensuring that every process is safe and compliant.
So, what are you waiting for? Start your entrepreneurial journey today — because #SelaluAdaJalan with BFI Finance!
